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To create a distinctive packaging is always not easy. One of the tips recommended to differentiate kraft paper tube packaging is to play on artwork design. A survey reveals that as much as 76% of customers make the purchase decisions in the store. Therefore, to drive and intrigue customers’ attention is the key for your brand to stand out on a overly crowded shelf.
Below is an example of how one of my clients smartly uses a couple of funny and creative graphics designs on the one-piece kraft paper tube packaging with plastic end caps, which are intended for Bluetooth / wireless speakers packaging.
For delicate consumer electronics products packaging like speakers, headphones and smart bracelets etc, premium protection should be the first consideration. Therefore, very rigid kraft paper tubes with thick wall is the first choice. For marketing and branding purpose, however, natural brown packaging look is far from enough.
Artwork with eye-catching elements bring life to the kraft paper tube packages. Best of all, there is a series of graphics designs making up kind of thematic collections, which add value and achieve visual consistency.
Imagine you were a customer looking to buy a wireless speaker in the shop. These impressing tube packaging will easily stand out over its competitors to catch your eyes. As a rule of thumb, people are more likely to be grabbed by strking colors and designs.
To a great extent, an extraordinary artwork design is essential to a successful cardboard tube packaging project. Hence, when plan for a packaging project, do set aside some budget and time to create a characteristic graphic design. Have a design agency or hire a freelancer designer to do the job. Needless to say, these efforts will definitely be a good investment in the end.
