As more beauty brands are springing up in the cosmetics and beauty marketplace, brand owners need to work even harder to win against the competition. One key is branding and marketing. The first step toward building a cosmetics brand is embracing custom cosmetics packaging.
How to design a successful branded cosmetic packaging? What do customers expect from custom beauty packaging? You may have lots of questions in mind.
As a paper tube and cardboard manufacturer and supplier, we have been serving the health, beauty, and personal care market. Today, we will examine 5 key points from customized cosmetic tube packaging. Hopefully, the article inspires you when considering eco-friendly and biodegradable cardboard tubes for your cosmetics, beauty, and makeup product packaging.
Sometimes less is more. There are two meanings underneath.
One is about resource preservation and waste reduction. Excessive packaging has been causing waste of resources and environmental pollution. Customers are increasingly aware of the harm done by excessive packaging.
The other is about product protection. You can never pack a small lotion bottle in a big box as there is way much spare space. The cosmetics bottle would shake or move around in the box that may end up in pieces. So make sure the cosmetic tubes fit your cosmetics bottles, jars, and containers. Additional insert is available to hold the cosmetics products in place firmly. If needed, get extended protection by adding an insert.
End customers are paying more attention to the impact of their purchases on the environment. With that being said, they prefer to buy those beauty products or stick to cosmetics brands that use eco-friendly and biodegradable cosmetics packaging.
For example, paper lip balm tubes and cardboard deodorant tubes are more and more popular in the cosmetics market as they are more plastic-free and recyclable.
Another good example is the makeup sponge packaging. Beautyblender has been packaging its makeup sponge product lines in clear plastic cylinder tubes. Customers are able to see the color and shape of the sponge through the clear PVC window. However, to be eco-friendly, more makeup sponge brands and manufacturers are trying to use paper tubes and cardboard tubes as an alternative in order to reduce plastic waste.
Creative artwork and graphic design are a half success for custom cosmetic tube packaging. First of all, you should be clear about your brand positioning. Are you trying to build an organic cosmetic brand or a luxury beauty brand, or a healthy and natural personal care brand image?
After setting your brand image, speak to your design team about the beauty concepts your brand is trying to deliver, the philosophy of your products carry, all your design ideas, etc. By doing so, designers will be able to create a matching graphic design by pulling different graphic elements together. It could be a creative brand name, a recognizable brand logo, vibrant colors, sharp design layouts, or value-added finishes like gold foil, spot UV, etc. Remember, matching should be the first consideration. You can never create a very colorful and shining artwork design if you intend to establish an organic cosmetic brand.
For custom paper tubes, all your designs ideas would come live on the tubes with the help of all kinds of paper stock, printing color schemes, and finishes & coating options. Brown kraft paper tubes naturally present a rustic cosmetic brand image while custom printed cardboard tubes coated with gold foil would create a luxurious cosmetics packaging outcome.
For start-ups or businesses that intend to launch a new product line, they may have a limited budget for packaging. On one hand, the sales volume is unclear. There may be a few flavors/scents for a trial run. On the other hand, the product formula may have to be changed after being tested by the market. How to strike a balance?
Simple sticker labels could be one great solution. Sticker labels are one important part of custom cosmetics packaging. It’s cost-effective and flexible in turnaround. Just get blank/plain tubes and label the tubes with stickers depending on real-time sales. If the cosmetics formula changes, you only need to change to a new batch of sticker labels instead of dropping all the tubes that had been printed beforehand.
By doing so, customers are able to get the most updated and accurate product details. Cosmetics manufacturers and retailers can maintain info accuracy, flexible turnaround, and a lower packaging cost. So if you are just starting out or running a trial production run, consider sticker labels for blank tubes.
Use eco-friendly printing inks for your printing job. When it comes to custom printed cosmetics tubes, either sticker labels (for the tubes) or custom printed paper tubes, cosmetics brands tend to pay much attention to the graphic design and color match, especially if the PMS color scheme is applied.
However, one point that is easily ignored is the ink used for the printing. End users also care about the inks used for their cosmetics packaging, especially if the packaging directly contacts the products like the paper lip balm tubes, cardboard deodorant tubes, and paperboard cosmetics jars. The ink used for printing these tubes is easily ignored but it may do harm to the packaged products. So, in printing work, ask your paper tube supplier to use plant-based (usually soy ink or similar vegetable-based inks) instead of petroleum-based inks, which would not only ensure the product security but also help create a green and organic brand image.
To create luxurious cosmetics packaging, beauty brands and manufacturers may tend to use UV, foil stamping on custom cosmetics packaging. There are different types of inks used as well. So pay attention to these ink as well. Speak to your cardboard cosmetic tube manufacturer to make sure the inks used for printing and finishes are safe and eco-friendly enough.
The above are a few thoughts we have for custom printed paper tubes for cosmetics and beauty packaging.
If you are interested in upgrading or changing your existing packaging to an eco cylinder tubes, whatever your products are: cosmetics, tea, vaping cartridges, disposable vapes, marijuana concentrate jars, toys, vapes, T-shirts, candles, etc, no more hesitation to contact us via [email protected] or [email protected]. WhatsApp us at +86 18138287678 or hop on a call to start your own custom cosmetic tube packaging project now.