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In a consumer society like today, all retail industries are overflowing with competition. No exception for cosmetics and beauty business. To have a brand stand out is always a challenging task. Brand owners need to work very hard on every aspect, including product packaging. In this post we will dive into the topic of custom paper tubes for cosmetics and beauty product packaging by covering 2 parts: 1)benefits of custom paper tubes in cosmectis applications; 2)Available packaging solutions for various cosmetics and beauty products.
Made of cardboard, paperboard or kraft paper, custom paper tubes are 100% plastic-free, recyclable and compostable. Adopting an environmentally-friendly product packaging will definitely convey a company’s genuine commitment of sustainability. Better yet, the green practice lays solid groundwork for brand loyalty in the long run.
Whatever your brand positioning is, custom paper tube packaging fits in just right. For example, versatile coating / surface treatment options, such as spot UV, hot foil stamping help create fantastic package. The shining cosmetics package delivers a high-end and luxurious brand image. On the flip side, by chance the items to be packaged are organic cream or lotion products. Plain brown kraft paper tubes, backed with printed sticker labels, will be a good choice in presenting an organic product image.
With thick cardboard wall, paperboard tubes are physically rigid enough to provide adequate protection for fragile cosmetic and beauty products. Whether the paper tubes serve as primary packaging (i.e. cardboard lip balm tubes, paper lipstick tubes, paperboard deodorant tubes) or serve as secondary packaging for glass perfume bottles, cream jars, lotion containers, they do a great job in safeguarding the cosmetics products thru the entire supply chain.
Last but not the least, basically, the cylindrical tube body fits quite a lot of round cosmetics jars and bottles. Moreover, the order minimum and unit packaging cost is lower relative to plastic cosmetics packaging solution. This may lower the threshold for start-ups.
As P&G rolled out its Old Spice and Secret deodorants in an eco-friendly paper tube package this May, more cosmetics brands are making the switch to use paperboard tubes instead as primary packaging. Beyond that, paper tube is a perfect option when serving as secondary packaging, which adds value and style to the products and brand alike.
Let’s move on and see what packaging solutions are available for different cosmetics and beauty products.
Above are the most common cardboard tube packaging solutions available for various cosmetics, beauty and personal care products. Apart from basic packaging needs, additional finishes, printing, decors could be applied to fit various branding positioning and marketing strategy.
Do take paper tube packaging into consideration especially if you are looking to use all paper packaging for your cosmetics and beauty products.
Please check out our paper tube packaging portfolios and feel free to reach out at [email protected] if there is any question or info required.
