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Frist of all, pay special attention to the color palette. The trend for minimalism is growing in packaging world with shortening customer attention spans. No exception for cardboard tube packaging.
Basically, minimalist cardboard tube packaging is a paper tube without overt graphic attributes. In addition, a minimalist cardboard tube package usually carries simplified typography, clarity of info, soft color palette, and more.
Firstly, cost saving is probably the most direct and immediate benefit of minimalist packaging design. Less packaging material and simplified production process allow overall packaging cost to stay lower.
Secondly, minimalist packaging design enhances product shelf presence. This might sound illogical. However, sometimes less is more. When the shelf is overflowing with flashily packaged products, brands with minimal packaging instead get noticed and stand out.
Thirdly, minimalist packaging design reduces environmental impact. Simplistic packaging normally uses less material, dye and coating. This eco-friendly practise reduces carbon footprint and contributes to sustainability.
Last, but not least, minimalist package without clutter translate more authenticity and trustworthiness onto your products and brand alike. Customers may have more confidence in your product quality as they can feel the product, instead of the packaing, is your real focal point. This minmal package differentiates you from your competitors that are packed in overly showy packages.
After discussion on the benefits of minimalist packaging, you may ask: how to make it?
With the case study on three awesome minimalist cardboard tube packaging, the two secrets behind it will come on table: 1)Color; 2)Paper
Frist of all, pay attention to color palette. The basic philosophy of minimalist packaging is simplicity. Therefore, in terms of color, remember to use a maximum of one or two colors in graphics design.
Let’s look at the two examples below:
Case #1: For Nabie’s CBD product line packaging below, designer uses white as the theme color, along with black as complementary color for wording and branding. Without unnecessary visual distraction, the minimalist design conveys product info and brand message in a concise and instantly understandable manner.
Case #2: Take the Dalgona coffee package as another example to explore. Designers use one main color that matches coffee flavor, along with another auxiliary color to highlight wording and branding. The smart use of color, together with simple typography in logo mark and text, maximize the impact of minimalist cardboard tube packaging design.
Secondly, pay attention to the paper type used. As mentioned in another post regarding rustic packaging design, brown paper tends to remind customers of the earthy tones in nature, which is organic and unprocessed. And as such brown kraft paper and natural cardboard is a clear yet perfect choice for creating a minimalist cardboard tube packaging.
As for INONI‘s herb packaging above, the use of brown kraft paper creates a overall rustic style packaging. In addition, only one specific color is used in printing to specify branding and wording. For different herb types, that specific color changes, making the product line collectible.
With this simplified and minimalist packaging, customers can easily tell what each herb is in the package.
To summarize, minimalism is one of the consumer megatrends brand owners cannot afford to ignore. Even the minimalist cardboard tube packaging is able to make a positive visual statement for your products and brand.
Therefore, understand the trend of minimalism first and take it into consideration when start your own cardboard tube packaging project.
